Southern High Points Consulting

Category Cultivation

Best Practices for Establishing a Customer Base in the Cannabis Industry

If you’re looking to establish a customer base in the rapidly growing cannabis industry, there are some key things to keep in mind. With more and more states legalizing marijuana for both medical and recreational use, there’s never been a better time to get into the market. However, with so many new businesses entering the scene, it can be tough to build a loyal customer base that will keep your business thriving.

So, what can you do to establish yourself in this competitive industry? First off, you need to know your target audience. This means understanding who they are, what they’re looking for, and what their preferences are. You can then tailor your marketing strategies to meet their needs and build a loyal customer base.

Secondly, you need to provide high-quality products. Quality is key in the cannabis industry, so you need to ensure that your products are consistently high quality to retain customers. Make sure to source your cannabis products from reputable suppliers or grow and supply them yourself. You should also lab-test your products to guarantee purity and potency.

Thirdly, excellent customer service is a must. This means providing a friendly, knowledgeable, and personalized experience for your customers. You need to have a well-trained and educated staff that can answer any questions and provide advice on the products.

Building a strong online presence is also crucial in today’s digital age. Make sure your website is easy to navigate, mobile-friendly, and optimized for search engines. You should also have active social media accounts where you can engage with your customers and share information about your products and promotions.

Offering loyalty programs is a great way to retain customers and encourage repeat business. You can offer discounts, special promotions, or exclusive access to new products to customers who sign up for your loyalty program. This will help build a sense of community around your brand and encourage your customers to keep coming back.

Finally, participating in community events is an excellent way to build brand awareness and establish a loyal customer base. You can sponsor local events, such as concerts or festivals, or participate in charity events to support your community. This will help you build relationships with potential customers and show that you care about the community.

By following these tips, you can establish a unique and memorable brand identity that resonates with your target audience and helps you build a loyal customer base. Remember, building a successful cannabis business takes time, effort, and a commitment to delivering high-quality products and exceptional customer service.

Crafting an Engaging and Memorable Brand Identity for Your Cannabis Business

If you run a cannabis business, you know how competitive the market can be, if you don’t you should be aware of this when entering the industry. In order to stand out, it’s important to create a brand identity that resonates with your target audience. Here are some tips to help you craft a memorable and engaging brand for your cannabis products:

  1. Pick a unique name and logo: Your business name and logo are the first things people will see, so make sure they stand out and are easy to remember.
  2. Develop a distinct visual identity: Choose colors and imagery that reflect your brand’s personality and values. Consistency is key, so use the same visuals across all marketing materials.
  3. Create compelling messaging: Highlight what sets your cannabis products apart from the competition. Use persuasive language to connect with your target audience.
  4. Establish your brand’s tone of voice: Determine the tone that best represents your brand, whether it’s playful, authoritative, or something else..
  5. Engage with your customers: Interact with your customers, respond to feedback and reviews, and create opportunities for your customers to connect with your brand.

By following these tips, you can create a memorable and engaging brand for your cannabis business that resonates with your target audience and sets you apart in a competitive market.

How to Choose the Right Products to Sell

The cannabis industry is rapidly expanding, and with the increasing legalization of cannabis products in various states and countries, it has become a promising market for entrepreneurs and business owners. However, choosing the right products to sell in this industry can be challenging, given the abundance of options available. Let’s discuss some factors to consider when selecting products to sell in the cannabis industry.

  1. Identify Your Target Market: Before selecting any product to sell, it is essential to identify your target market. This will help you understand the needs and preferences of your potential customers, which will guide your product selection. For example, if your target market consists of individuals who use cannabis for medicinal purposes, you may want to consider selling products such as CBD infused edibles, tinctures, and topicals.
  2. Understand the Legalities: The legalities surrounding the cannabis industry vary significantly depending on the state or country you operate in. It is crucial to familiarize yourself with the laws and regulations governing the sale of cannabis products in your area before selecting any product to sell. Failure to do so could result in legal complications and even the closure of your business. 
  3. Quality of the Products: The quality of the products you choose to sell can make or break your business. It is essential to ensure that the products you sell meet high standards of quality. Your customers must have confidence in the quality of the products you sell, and this will help to build a loyal customer base.
  4. Consider the Competition: The cannabis industry is becoming increasingly competitive, and it is vital to consider the competition when selecting products to sell. Conducting market research to identify your competitors and their products or lack of products can help you identify gaps in the market that you can fill. You can also differentiate your products from those of your competitors by offering unique features or packaging. 
  5. Evaluate the Profit Margins: Like any other business, the goal of selling products in the cannabis industry is to make a profit. It is essential to evaluate the profit margins of the products you intend to sell before making a final decision. While it is essential to ensure that the products are of high quality, that there is demand, that it is legal, it is equally important to ensure that they are profitable.

In conclusion, selecting the right products to sell in the cannabis industry requires careful consideration of several factors, including the target market, legalities, quality of the products, competition, and profit margins. By taking the time to evaluate these factors, you can make informed decisions that will help you build a successful business in this exciting and rapidly growing industry.

How to prevent losing a crop?

Have you ever put a lot of time, work and personal energy into something only to watch all that hard work wither away?  Every crop that you grow as a commercial grower is maximized and pushed to its fullest potential in the name of production and yields which means the crop is often on a thin edge of going from good to bad in a short time. 

It all starts with understanding how each strain grows and how you set up your grow operation to begin with.  For example, hydroponic growing methods result in fast and productive growth.  However, that comes with a cost of constant babysitting your inputs to ensure everything is just right.  In a hydroponic setting things can go from really good to really bad in just a day’s time frame.  Selecting a more forgivable growing medium can really reduce human stress and give the grower a much larger buffer and reaction time. Growing in soilless medium such as peat moss gives the grower much more reaction time and allows for mistakes to happen with much less immediate, severe consequences.   

Knowledge, Testing and Time

Knowing how each strain grows only comes with time.  Growing that strain over and over, time and time again in different growing locations of your farm really is the only way to truly understand how that strain reacts to different situations.  Some strains are very hardy and handle variations quite well, then others will stress out from simply being moved from one type of LED veg light to another. Knowing what stresses each strain is critical in being able to plan ahead in order to make the best management decisions for that strain.  Keeping things consistent is a big help in ensuring plant health.  Growing the same strain in the same space over and over really helps the grower fine tune that grow space and inputs to the strain. 


Monitoring your feed inputs and environment are key factors in preventing loss.  Monitoring and taking measurements of the feed put into each group of plants daily truly helps the grower know if a problem is building long before the plants show signs of health issues.  By collecting samples of the fertilized water that is fed to each group of plants, a grower can measure things like EC, PPMs, PH, water temperature etc.  These readings alone can give the grower a really good heads up about the crop and can start making adjustments oftentimes before the crop starts to show signs of stress.  In a soilless medium there is about a one-week lag from the time the crop gets an undesirable feed formula to the time it starts to show symptoms.  Even at that, one day of a bad feed formula isn’t enough to harm the plant, this has to happen for several days in a row. 

Monitoring light levels, temperature, humidity and VPD levels are all critical in maintaining plant health as well and should be monitored several times a day to catch problems as soon as possible.  Investing in an environment monitoring system that can send the grower alerts when environment readings are outside of their desired levels really plays another big role in preventing the loss of a crop and also reduces the stress of the grower. 

For growers that have large cultivation facilities with many rooms and stages of plant growth the best thing they can do for themselves is to scout the crops regularly.  At least twice a week at the minimum, walk through the growing areas of each stage of the crops and look for deficiencies, pests and or poor growing characteristics.  This not only helps the grower see problems early on, but also helps the grower stay connected with the crops they are growing. 

Equipment Efficiency

Equipment, the usually overlooked and under maintained piece of the puzzle that is yet one more key area to preventing crop failure.  The equipment that supports an indoor crop and even in outdoor settings usually is the last thing on a growers mind when they are head deep in a sea of green plants.  However, equipment is one of the most important factors in keeping the crops nice and healthy.  Developing a preventive maintenance schedule ensuring that the dehumidifiers, the air conditioners, the water treatment system, pumps, fans etc. are all operating at peak efficiency will drastically reduce the chances of a crop failure.  Replacing belts, pulleys, checking the charge on cooling and dehumidification systems all will ensure that the equipment is running smoothly and much less likely to break down at the worst possible time. 

In the end, what growers should do to prevent a crop loss depends greatly on the growing conditions and how dedicated the grower is to thinking ahead and planning for the “not if something will go wrong, but when something will go wrong” scenario and having a plan in place to head those scenarios off before they become really big problems.